Thinking about the connection between Brand (with the capital B) and the content it publishes, the main thing I see is people treating the two as separate entities. Brand over here, content over there, with each doing its own thing independent of one another. That's the wrong approach. Brand isn't something that can be an afterthought when it comes to marketing. Brand is the layer underneath everything that, when it’s done right, influences every touchpoint, every message, an

A few of months ago, we were in the process of updating the Giraffe Social brand, and part of that was hunting around for new fonts. We dove into the various resources at our disposal – namely Freepik and Envato – and found some we liked. Another colleague (unrelated to the font sourcing) asked about the usage rights for something on Canva, which prompted me to look at the usage rights on the two platforms I mentioned. And I discovered something interesting. We couldn’t use t