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ESSAYS
The Key to a Good Life is to Have No Expectations
The last film I watched in 2025 was Edgar Wright’s remake of The Running Man. The way I tend to watch films now is in about 20/30-minute chunks, so when I sat down to watch it with my breakfast one Saturday, I expected to finish my beans on toast, drink my coffee, then go about my day. But for the first time, probably in years, I watched a film the whole way through, excluding when I’m in the cinema and British politeness forbids me from leaving. I bloody loved it! Dystopian
5 days ago
We All See It: The Neuroscience of Shared Visions
What does a sleep paralysis demon have in common with an Amazonian spirit ritual and the theories of a Swiss psychiatrist? More than you might think.
May 29
It's Too Hot... Again
Every single year I think that it cannot possibly get as hot as it did the year before. I delude myself into thinking the hot spell of the last year was a fluke accident, a flash in the pan that will simple never happen again. But, lo and behold, Spring comes around and the heat begins to ramp up. It starts slowly at first, with the odd hot day here and there, just to remind you what’s on the way. Then, suddenly, there will be a morning where you wake up and it’s as though yo
May 27
Beat Writer’s Block by Writing
At the start of this year, I gave myself the goal of writing at least 1,000 words a day. We’re going strong thus far, but what I’ve found is that there can be times when I have absolutely no idea what to write. I’ll sit in front of the laptop, the little blinking cursor on the infinite expanse of the blank page, and not have a clue what to do. Often when that happens, I’ll just start typing and see where it leads. To quote the great Michael Scott: Sometimes I'll start a sente
May 25
Reddit is an Underrated Research Tool
One of the skills that I didn’t expect to develop when I started working at a social media agency is the ability to research. But now, a huge part of what I do each day is research. For new clients and projects, researching to find out more about the respective industry. And then also research for industries I already work in, to keep up to date, figure out new angles for content, and so on. And over the years, one of the most invaluable tools - one I use virtually every time
May 18
You Need to be Bored
Shower thoughts are those interesting, out-of-the-box, and sometimes a little weird ideas that pop into your head when you’re (obviously) taking a shower. Shower thoughts are credited as being the genesis of some pretty interesting ideas. The point isn’t really that the shower is some magical portal to unique ideas, but rather that it’s a block of time in our day with no distractions. Apart from the sound of the water, we have silence. And that silence is essential. You Need
May 11
You’re Not Born with a Voice
There’s always talk of finding your voice in your writing, content, music, whatever. You have to find a style that’s uniquely yours. And at the same time, there’s this pressure, right from the very moment you begin creating, that you have to be unique. If you do something even remotely similar to someone else’s work, then you’re a plagiarist. But the reality is this: we’re not born knowing who we are. We don’t come into the world with a voice and a style all our own. From the
May 4
Nothing is Original
To quote the British rapper Scroobius Pip: “ nothing is original .” That quote isn’t original either. Any number of people before Scroob have echoed the same sentiment. When we think about the work we make, we often put a lot of pressure on ourselves to be original, to come up with a concept that the world has never seen before. The reality, though, is that (big surprise) nothing is original. Every creative concept is built on what came before. Most concepts we believe to be
Apr 27
Your Convenience is Now Mandatory
I come from the era before Spotify and Apple Music. Not quite as far back as the days of vinyl, but rather the days when physical media was just beginning to die. Caught in the weird transition period where CDs were on the way out, and big companies hadn’t yet figured out how to swindle us for monthly payments to listen to music, there was a sea of pirate websites where youngsters like me could get hold of music. The two biggest ones that I remember kids at school using were
Apr 24
The Anti-Rot Protocol
At the start of the year, I began a mission to de-rot and de-slop my life. With our attention being pulled in a million different directions, it’s easier than ever to resort to the default habit of consuming meaningless content for hours on end. With so much of my time being pissed away scrolling on Instagram, watching garbage on Netflix, or – even worse – just staring into space, I decided that enough was enough. It was time to make a change. The Changes I treated it like a
Apr 20
FICTION
Cost of Business
The first time I cooked crack I was doing somebody a favour. Well, no, that’s not strictly true. The first time I watched crack being cooked, I was helping somebody out. When you work in a shop, people come and go. You get high schoolers who work weekends only to make some extra cash. You get those who jump from job to job, never finding a place to settle down. And you get people who come one day, work a week, then vanish as though they’d never existed to begin with. In sh
Feb 5
Supermarket
Once again, Billy found himself wandering the aisles. This had been a recurring theme in his life, trudging through the endless rows of...
Jun 28, 2025
It Was a Cover Up
There were very few memories that Spagzie had of his father. He’d been abandoned at the tender age of eleven, about four years before his...
Jun 7, 2025
How the Mighty Fall
The bass thumped through the room, rattling the bones of the eckied-out dancers once loyal to your sound, moving their bodies to the...
May 31, 2025
Paddington Goes Absolutely Mental
“How do you do, good sir?” Paddington said to the man standing behind the counter. No reply was forthcoming, which Paddington had grown...
Jan 1, 2025
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