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Cost of Business
The first time I cooked crack I was doing somebody a favour. Well, no, that’s not strictly true. The first time I watched crack being cooked, I was helping somebody out. When you work in a shop, people come and go. You get high schoolers who work weekends only to make some extra cash. You get those who jump from job to job, never finding a place to settle down. And you get people who come one day, work a week, then vanish as though they’d never existed to begin with. In sh
Start Taking Boring Breaks
Everyone needs to take breaks. You’re not a robot who can work for hours and hours with no respite. The problem with how a lot of us take breaks, though, is what we do during them. A (Very) Quick Guide to Dopamine Dopamine is the “reward chemical” that our brains release when we achieve something. It’s the thing that makes us feel good when we get a job done. That little boost when you cross something off your to-do list? That’s dopamine. But the modern world has heavily mess
Branding is All The Little Things
Recently, I was exploring Substack to see what it could do, and I found something pretty cool. When you’ve scheduled a post, you’re able to export a graphic version of it (either the whole post or the headline) in a variety of different layouts and designs. This graphic can then be used to promote your article on social media, newsletters, etc. This kind of thing is exactly what brands should be doing. Often, when we think of branding, we think of a logo, or perhaps we might
Finding Joy in the Things that Don’t Matter
The first time I heard “nothing means anything” was in a meeting. We were sitting around a table, discussing methods and techniques for dealing with stress in the workplace. (I work in marketing, and with it being a fast-paced industry, there’s naturally a heightened chance of stress.) The chat moved around the room, going person to person, until it came to Bob. Bob is not his real name, but we can use it for the sake of clarity. Bob told the room that he “doesn’t feel stress
Motivation Doesn’t Come Free
Motivation won’t save you, discipline will. Have you ever had a goal, but never felt that it was the right time to work toward it? There’s a pervasive idea that to make progress on something, we have to wait for motivation to hit us. We think that without it, we cannot do anything. The problem is that motivation doesn’t come all that often. So, you’re going to have to rely on something else. And that something else is discipline. Habits Over Goals Say you have the goal of wri
It Doesn’t Have to Be Perfect
Perfectionism is a hell of a thing. It’s a thing that all too often stops good ideas from flourishing into something amazing because we’re too scared to just get started. We tell ourselves that I’m not good at this thing, and if it’s not perfect, then it’s not worth making . But that’s not true. Imagine if the Rolling Stones recorded their first song and thought oof, that sucks . They would have dropped the guitars and that’d be the end of it. They wouldn’t have gone on to cr
Why I’m Writing Atomic Essays Each Week
For the whole of 2025, I wanted to write more. And, for the most part, I achieved this. But the thing about writing is that once it’s written, if you don’t have anywhere to publish it, the project you spent so much time on can just sit on a hard drive, gathering digital dust. This is why, in 2026, I’m challenging myself to write one Atomic Essay per week and publish them on LinkedIn and my blog – as well as Substack. Plus, on Substack , the goal is to publish one full-length
Supermarket
Once again, Billy found himself wandering the aisles. This had been a recurring theme in his life, trudging through the endless rows of...
It Was a Cover Up
There were very few memories that Spagzie had of his father. He’d been abandoned at the tender age of eleven, about four years before his...
How the Mighty Fall
The bass thumped through the room, rattling the bones of the eckied-out dancers once loyal to your sound, moving their bodies to the...
A Complete Unknown
I went into A Complete Unknown knowing absolutely nothing about Bob Dylan, his life, or really even his music. I think if you’d have put...
Paddington Goes Absolutely Mental
“How do you do, good sir?” Paddington said to the man standing behind the counter. No reply was forthcoming, which Paddington had grown...
We Can Never Die?
For the longest time, I haven’t been able to get this idea out of my head. Perhaps it’s because I can’t see a way to think around it. As...
Every Day Needs to Mean Something
I’m writing this at 9pm on Saturday 4th May 2024, right after writing in my physical journal. I’m sitting in the living room listening to...
Trust the Creative Process
There are going to be days where the ideas flow like water, where your hands can’t keep up with the pace in which your mind is coming up...


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