To quote the British rapper Scroobius Pip: “ nothing is original .” That quote isn’t original either. Any number of people before Scroob have echoed the same sentiment. When we think about the work we make, we often put a lot of pressure on ourselves to be original, to come up with a concept that the world has never seen before. The reality, though, is that (big surprise) nothing is original. Every creative concept is built on what came before. Most concepts we believe to be