Recently, our local council moved the regular weekly bin collection to once every two weeks, and then introduced a weekly food waste collection. Many people were befuddled at this choice, angry at the idea of this causing their bins to overflow by the time the fortnightly collection was made. I, too, was a little confused, as the reduction of the weekly connections — and then the addition of another — seemed totally counterintuitive. And right there a failure in how we think

Have you ever walked into a shop and seen a product that’s NOW ON SALE? When this happens, you’ll also see the Before and After price. It’s satisfying to see the Before price crossed out, with the After price below it in big, bold letters, isn’t it? And because you’ve seen how high the Before price was, it looks like an absolute steal in comparison, right? This is the Anchoring Bias at work. How It Works Our brains are associative in nature. This means we link things to other