Working with a client is a two-way street. They come to you for your expertise and your ideas. Yet many creatives forget that. Many will stop suggesting ideas and concepts, stop pushing back on bad ideas or things they don’t think will work. This doesn’t happen all at once, though. They’ll explain ideas. They’ll show other options. They’ll try to improve the original idea. But when these ideas aren’t actioned or taken on by the client, creatives can feel disheartened. All too